Intellectual Property
Designs | Design Registration |
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A design registration will only protect the visual features of your design, for instance a specific shape, configuration, ornamentation or pattern. This registration is particularly useful especially if your product or brand has a particular look or must have a specific aesthetic characteristic.
A design registration does not protect the actual function of an item but only its appearance. Similarly to a trademark, this type of protection is a valuable tool in your branding and marketing strategy.
A design registration also adds value to your commercialisation package and enables you to protect the distinctive aesthetics of your product.
In Australia, The Patent system is governed by the Designs Act 2003 (Cth) and the Design Regulations 2004 (Cth).
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